Colin Snowball

Ben BeeriHello, everyone, and welcome to the Authentic Journey. I'm your host, Ben Beeri. Today, I'm really excited to introduce our guest to you, Snowball. Colin is a Los Angeles based entrepreneur and founder of Digital Shelf Strategies, a boutique consulting agency helping brands streamline operations and boost profitability on Amazon and TikTok. With a background spanning nonprofits, digital marketing, and high growth client partnerships, Colin blends business acumen with a deep understanding of human relationships anchored by his guiding philosophy, always be giving.

He practices a new paradigm of entrepreneurship, one that prioritizes consciousness, collaborations, and a mutual benefit over profit alone. This philosophy extends to his newest venture, Parts of Fortune, a streetwear brand with mystic roots, and reformed Scorpio Club, a global community dedicated to raising consciousness and transforming the shadow into strength.

Colin SnowballTransforming the shadow into strength, Colin. Yeah. Tell me about that. Thank you so much for having me, first of all. Absolutely. Um, it's a pleasure to be here. You know, it's funny because when you were telling me about the authentic journey, you know, I saw so many parallels to what I'm I'm starting to launch with the Reform Scorpio Club. Right? And it's really this opportunity for all of us to to really tap into what is our journey. Right? And my journey has been one of, you know, growing up very spiritual, kind of turning my back on that. And really like being like, have to live in this 1% world. And I can't be the guy that's different. I can't be the guy that knows about astrology or knows about these, you know, energies and things of that nature. And then also the the things in my life that pushed me back towards that. Right? And really getting in touch with my own spiritual path. And so for me, I'm a Scorpio, mega Scorpio. I have four planets in Scorpio. And you know, in astrology, there's a term reformed Scorpio.

Reformed Scorpio is someone who's overcome the shadow side of the sign. Right? Scorpios we get, uh, and I know you're a Scorpio as well. Like, get some of the most shit in the astrology community, right? Like, we get all the beef, know, there's the the they're fiery, they've got the stinger, they're the scorpion, right? So, you know, for me, it's really about not saying that I've overcome that, but I'm on a journey to try to overcome the shadow side. Right? Like, believe that we all choose, you know, what we incarnate as and and and what we're here to overcome. And I think astrology has a big piece of that. I don't believe astrology is fact that it is, you can look at the stars and know exactly what's gonna happen to you or know exactly how you have to act. But I do think that it's guidepost.

And so for me, reformed Scorpio club is really just a journey, very similar to to the authentic journey in many ways where I want to continue to expand my capacity to continue to try to make an impact on the world and and raise the consciousness of the people around me and support the people around me. Uh, and it's gonna be done through, you know, um, having professionals on that have studied everything from the metaphysical to science to how it impacts our daily lives, uh, to also just really, you know, very similar to what you're doing here and vulnerability.

You know, having giving people the opportunity and the platform to share and create a community that fosters that vulnerability, which I think fosters, you know, stronger communities in general. And you'll get to share yourself to the world. Yes. Absolutely. Right? And and and put putting yourself out there. And, again, you know, we we've talked so much just through our conversations about, you know, overcoming fears and and, you know, what does it mean to put ourselves out there. Right? I think there's a few themes that I look at when I think about what I try to get to and where I try to strive to be in my life. Yeah. One is like romanticizing my own life. Yeah. Like I think a lot of people are too, you know, uh, they don't they don't see the not the value, but they don't see the uniqueness of their own light and their own gifts. And I think really romanticizing your life, like, so much of us are going through so much right now. Right? A lot of my friends are going through a lot, whether it's their businesses, their personal lives, and like, getting into that mindset of you've overcome a lot. Like you and I talking at lunch. Yeah. Right? Like you've overcome a lot. Right? Yeah. I feel like I've overcome a lot. Yeah. And I think so often in day to day life, we have this tendency to fall into like, hey, like I'm just another piece in the machine. I'm just another cog. Right? And really, that couldn't be further from the truth.

Right? So I I think that's one thing that I'm trying to help spread that message is, like, take the time to romanticize your life, spread love, give, you know, anywhere that you can. And then I think the other piece is just choice. For people who don't feel confident about where they're at in life, like, how do you make those choices whether they're small choices or big choices Yeah. To change that. Yeah. That's true. We all we all definitely have choice in life, and it's like, what do we choose do with different things in areas Yeah. Where we're at. Get to choose who we surround ourselves with. We get to choose where we live, you know. Like there's all these things where you can overwhelm the system, and really, you know, like, actually, there's a concept that I was really playing around with the other day, and it's because I traveled to New Mexico last week. I went to see my brother. I don't know. We I don't think we've gotten into this this deep of the side. This is where I was starting to go with a little bit of spirituality, know. My brother is 39. He's got two kids and he's widowed. Right?

And when that life event happened, it was shattering. Right? The whole family was shattered. Right? It was unexpected. It was out of the blue. And I think that's one of the things that started me on my journey back to spirituality until like understanding deeper of why we're here to see this this very difficult moment for a lot of people, including me, right, in life. And then I don't own that as my story. That's my brother. And that's, you know, he's the one that carries that that that grief and has had to go through that journey.

But it pushed me to really wanna go deeper, and to understand more, and to really value the time that we have here, and try to make the most of it. So as I was traveling to see my brother, I was you know, there's an energy wherever we go. There's an energy in the airport. There's an energy in this new city that we go to. And I know you've traveled a lot. I was thinking about all the people that are in their hometowns that haven't had the opportunity to travel much. And just even like this idea of just get in the car and drive.

Right? Like go to the town over and just sit, like go have a meal by yourself. Sit in that energy of being in a different environment and see where that takes you. Right? Just getting outside of that comfort zone, especially when you I that that concept of hometown is is where I was going with. I don't I don't know if that resonates with you at all. Totally. I mean, when I was looking at,

Ben BeeriI grew up in a small town. Yeah. Moraga, California. I think there's Correct. 16,000 people. Not a whole lot to do. We don't even have our own freeway exit. Really? It's like you've gotta you've gotta exit one of the two nearby cities to get to. The energy is there as you kind of go to be away from anything. And if you wanna go kind of into more of, like, civilization or more of an area to go and do something, go to the grocery stores, go to, like, go out, meet some friends, socialize, like, go to different events.

Yeah. I will say this. We do have Saint Mary's College over there. Okay. There's like Okay. Some, like, sports and stuff like that. Basketball. They have a solid basketball program. Yep. Uh, so that's kind of one of the things that, uh, we boast in Morocco, California. But it's like but I remember, it's like coming out here to Newport Beach before I was Yeah. Before I moved out here. I remember sitting here and thinking, I'm like, man, like, it seems like there's things going on here. Like, I don't actually have to leave the town I live in to go and do something. Yeah. It's like there's restaurants here. There's, like, things to do, places to go socialize. We have the beach. I mean, in all these different places and with all of that comes people as well, and the people carry their own energy. Right? Yeah. And it's like depending on where you are, what city or what area, the people are gonna have a certain level of vibration.

Colin Snowball100%.

Ben BeeriYeah. That's gonna rub off on you depending on who you interact with. That's going to raise or lower your vibration as a person. Yes. And for me, I discovered that I'm better off in this type of environment out in Newport Beach than I was Moraga, California or where I had my business when I first opened it in Walnut Creek, California. Found that Newport Beach is probably a better environment for me from a vibrational standpoint. What did the process look like when from the first time you saw Newport to actually moving? Like, what was the the mental process? What was that,

Colin Snowballyou know, uh, from ideation to execution? What did that look like time wise, thought process wise? So the funny thing was is in 2017,

Ben Beeriwhen I was in college, I didn't really know what I wanted to do for a living. And I came out here to Newport Beach to do an agent academy with Leigh Steinberg. Leigh Steinberg is a renowned football agent. Yeah. And he put together an agent academy. It's like, hey, come by, learn the ins and outs of seeing a certified NFL agent. Yeah. I'm like, this sounds interesting. I'm going to book my flight for this. I'm gonna go stay at a hotel. I've never been out here before. I flew into John Wayne, Orange County Airport. Yep.

I was totally broke at the time, and I was working an unpaid internship while I was in college. Wow. And so I'm like, I need cheapest everything. Yeah. Yeah. I stayed at the Ramada in Costa Mesa. Okay. Nice accommodations there. Very nice accommodations over there. Flewent to John Wayne Airport, stayed at the Ramada in Costa Mesa, did not rent the car, was trying to save money. Okay. I remember asking my friend where I should go to eat, and he told me go to Mama D's in Newport Beach. Okay. And I remember taking an Uber to go to Mama D's in Newport Beach, and the Uber cost whatever it cost. It was, like, $15.20 bucks, whatever it was. Yeah. And I think dinner cost me another $25. And when you're a broke college student Yeah. Yeah. That goes a long way. Yeah. And I remember on the way back, I'm getting ready to get my Uber back, another $20. I'm like, oh, shit.

Yeah. Like, okay. Hotel's probably about a mile and a half away. Gotta walk uphill crossing into the border of Costa Mesa. I'm not in any rush. This is the night before the event. So you hoofed it. I'm gonna walk. Okay. I'm gonna walk. Yeah. And I remember during that time while I was walking, we're kinda near the beach ish. Yeah. I just remember the vibe of just seeing kids running around, scooters, surfboards. Yeah. People aren't wearing a shirt. They're hanging out. Life is good. I'm like, things are just calm over here. Yes. Yeah. And I remember just being in this, like, dream stage of, like, hey, like, can I make an entrepreneurship journey work? Yeah. Do I want to be a sports agent? I'm gonna I'm excited to learn about what I'm gonna learn about this weekend. Ultimately, uh, I went to this agent academy that he put on. It was Lee Steinberg and Chris Cabot. Um, at the time, they were talking about this was 2017.

They're talking about this kid that they had at their agency that had just gotten drafted. He had just gotten drafted to the Kansas City Chiefs. Oh. It's gonna be Alex Smith's backup for the season. Okay. They're talking about this guy as if he's the next big thing. Yeah. He's about to kill it in the NFL. Sure enough, it was Patrick Mahomes. Yeah. I think he I think he's lived up to it. And I I think they were right when they're sitting there hyping this guy up and they're all excited about him. And looking back at it now rightfully so, but they did a great job at this agent academy.

Yeah. And the way they talked about all the different ins and outs of stuff within the business, like, they genuinely came from a good place of, hey, let us share what this is like. It's beautiful. I remember leaving that agent academy going, they did a great job. I'm really grateful that they shared about this. After what I've learned, this is likely not a path that I'm looking to take. Okay. But I'm really grateful I underwent that experience. And there's something about this vibe in Southern California, more specifically in Newport Beach, that just resonated with me. And I kinda just must have ingrained that into my subconscious.

Wow. Okay. And, yeah, I COVID happened in 2020. Yeah. Everything was kinda closed off in the Bay Area. I remember coming out here for a business trip, and I met up with a friend who went to a sushi restaurant. And Okay. We ate at a sushi restaurant. And I'm like, okay. We're in the Bay Area. I haven't sat in a restaurant for a long time. Oh, yes. Yeah. Yeah. This could be, like, kinda nice to live in a place where we can go to restaurants. Yes. And I moved out here in April 2021. And Okay. I've been here since, and I'm really grateful that I'm here. But it's, like, it's really interesting because once your subconscious mind takes on an idea, which for me in 2017, I'm sitting there thinking to myself, like, would be nice to live in Newport one day. Yeah. It's like, it's crazy what happens in the real world once your subconscious mind takes up an idea and like buys into it and believes that it can be yours. Yeah.

Colin SnowballAmazing. There's so many like parallels between our journeys like we were talking at lunch too. Right? Because even just the fact that you came here for chasing a dream, we can call it that. Right? Like, hey, that looks cool. I wanna be a sports agent. Right? But yet it

Ben Beeriopened the door to this beautiful place, so many more opportunities for you. And you're a thriving entrepreneur now. Right? Like, this is where you've taken your business. Yeah. That's so cool, man. Yeah. I I love it. I love it. It's great. And it's like, it's interesting to just to see all these different paths and where they take you. And it's like all the things that you never thought were going to happen. It's like you truly never make a wrong turn in life. It's like when you go somewhere and it's like you make a wrong turn. Yeah. You were meant to make that turn. And then the question is is where was that turn leading you and, like, what were you actually, like what was the real message behind it? And it's like so it's like all these redirections we have in life. Yeah. I mean, there's no such thing as, like, I made a wrong turn. I'm screwed. I'm out. It's like, embrace the redirections you have in life and kind of see where it's leading you to, and sometimes it's better than what you've envisioned to begin with. Yeah.

Colin SnowballI I mean, my philosophy, I believe there is no wrong turn like you're saying. The only thing we can do wrong is inaction. Right? I guess to be is to be saddled with so much overwhelmed overwhelming feelings of saying like, I can't make a decision here. That's the only thing that really I think slows us down. Right? Like, we talk about like in business, right? You know, we're both entrepreneurs now. I think the CEO mindset, right? The CEO mindset is not to spend all the time thinking about what's the right decision.

It's to very quickly be able to say this is the right decision and we're going that direction. Right? We're gonna figure everything else out, because there's going to be problems. There's gonna be problems no matter which lane we take. Right? There's each each choice in life comes with its own set of challenges. So if we sit there and we spend so much time thinking about I have to make the right choice, I mean, we're just losing valuable time to get to that challenge and overcome it and then, you know, keep progressing and raising our elevation.

Ben BeeriAnd sometimes the best decision you can make is to change your mind Yeah. And accept that you made the wrong decision to begin with. Yeah. And that you may not know what the right decision is, but you know that the decision you originally made was not correct. Yes. And to go back on that, walk it back and say, hey, whatever that was, it was a mistake. Yeah. Owning it. Right. I'm gonna own it. I'm gonna take accountability for it. And we're going to move in a different direction from that and cut whatever losses you have. I mean, obviously, you have that every once in a while. It's like, as business owners, we make hires, we get employees. It's like they come on board. Everything looks great at first. And then at a certain point later down the line, it may not be as great of a fit as you would like it to be. Yeah. And that's okay. It doesn't make them a bad person. That doesn't make them a bad employee. That doesn't make us a bad employer. It doesn't make us a bad person.

But ultimately, you're looking for a fit. And I think for anything in life, I mean, going back to, hey, we're talking about earlier, what hometown I grew up in or whatever. Yeah. It's like, doesn't mean the place was bad. It just No. No. Wasn't Yes. An environment for me where I could thrive. And I think we owe it to ourselves to have loyalty to our future rather than loyalty to our past. And sometimes, we hold on to certain decisions that we make Yeah. Because we have a certain sense of pride behind the original decision where it's like, the best thing we can do is just let go of our original decision and

Colin Snowballmove into the future and Yeah. Allow ourselves to achieve growth. Yeah. You know, it's funny because you're talking about that and it reminded me of when I decided to move to California. Right? And we were talking a little bit about it. But for me, I had not been to San Diego. That's where I originally moved to. Now I'm in LA and I love being in LA. But I just had this calling to San Diego. Right? And so I had graduated from Florida State, worked in the sports field for a bit, somewhere to you decided, hey, as much as this is a really cool path, it's not for me. Right? I'll still coach and I've coached a lot of youth basketball and I love coaching. But, you know, to be a college coach, which was the path I was on was just I realized the lifestyle is not for me. I want a family. I want to be around. I want to be there one the day I do have kids. And you know, these guys are hustling twenty four seven. Right? They are jumping on jets. They are on the road. They're recruiting.

But all that to be said, I ended up moving back to my hometown after college. And again, my hometown Bradenton, Florida, you know, it's one of the fastest growing communities in America now. And yeah, sure, it looks really appealing. But at the time, like, there was nothing that sounded less appealing than going to my hometown. Never thought I'd be that guy that went to college and then moved back. Right? So after five years there, making my way through, you know, again, I've reconnected with friends who were, you know, maybe a little older than me, who were all back in this hometown.

Great friends. They're lifelong friends. I had made up my mind I wanted to move to San Diego. And so I did visit San Diego. I I spent twenty four hours in San Diego. I fell in love with the city. Right? And so for the next six months, I was applying to jobs every single night. Thousands and thousands of applications. And there came to be a point where my lease was coming due, and I had to either resign for a year in in Florida, and nothing had been moving on the California trail. Right? I'm talking zero phone calls. Just really, like, I've been overwhelming the system as we talk in, you know, in certain spiritual practices. Like, I'm applying every night, every night, every night.

Nothing came from it. So I went to a buddy of mine who was also his lease was coming due. And we talked and he said, why don't we live together? So you know what? It doesn't look like California is gonna happen for me. Let's do it. Let's go start looking at apartments. That weekend we started looking at apartments. That next week, I got a phone call from one of the applications I had put in. Right? And I said to my buddy Mike at the time, I said, I don't think this is gonna go anywhere. It's you know, it's a little marketing agency in Carlsbad, California.

I just blind applied. I was throwing so many applications that I wasn't even running cover letters anymore. I was so sick of it. I was just like apply, apply, apply. And at the time, I was working in the affiliate marketing industry. And it's known as CPA, cost per acquisition. The only reason he stopped on my resume when I applied for an advertising job is because he saw CPA and thought certified personal accountant and thought, why the hell did an accountant apply to be our advertising guy? So it's funny how it worked, but from that point, it was two weeks later that I was then moving to California.

So again, I was overwhelming the system, overwhelming the system. I told my buddies on a trip to Puerto Rico right before I I was I got noticed right before we went to Puerto Rico, like a little bro trip, that I they were gonna fly me to California for an interview. And I thought, man, there's no way they're flying me out here if it's not serious. Like if they if they don't see that there could potentially be an offer. So I told all those buddies while we're in Puerto Rico, we're sitting at a bar in Puerto Rico. I said, guys, I think I'm moving to California.

It's like five of my best buddies. And they all told me what an idiot I was. Right? All coming from a place of love. Right? I mean, one of the guys was like, hey, if you have a tough day, you're not gonna be able to pick up the phone and call us and say, hey, let's go get a beer. We're not gonna be there for you. Right? And so for me, I had so much certainty in my mind that that's where I needed to be. But those guys were coming from the only place that they knew of like, don't do it. That's a terrible decision.

And I'm still best friends with those guys. And it's been one of the best decisions of my life. So it's just it's funny how all these things can align. We talk about our hometowns and wanting to get more and and then we're talking about choice earlier, like we get to choose where we go.

Ben BeeriYou get to choose where you go and get to choose who you have in your life. Yeah. And it's really interesting when your friends tell you certain things Yeah. That they think is in your best interest. Mhmm. And they genuinely come from a really well intentioned place, and they want to see what's best for you. But sometimes, it's to the maximum level of their capabilities. Yeah. And you aspire for more. Yeah. And you aspire for more than they're capable of. So they can't really see your vision. So they gotta tell you, hey, man, you're on the wrong track. Yeah. You're kind of an idiot for doing this. Yeah. And it's like and they are saying it out of love. And Totally. They are well intentioned. And it's like, can we get to a point where we reframe that as to not, hey, this person doesn't believe in me, not this person doesn't love me, but this person is coming at me from the maximum level of what their capability is. Absolutely.

And they do want to see what's best for me, but they can't see the vision. Yeah. That's okay. Yeah. I'm not going to hold them against it. I'm not gonna hold that against them, and I'm going to accept them for where they are in life, but I'm still going to believe in myself and go for my vision. Yeah. Because

Colin SnowballWhat's A test of certainty. Sure. Right? When when you've got people that you really care about telling you they don't agree with the decision you're making. Yeah. It's a true test of how bad do you is your soul really resonating with what you're chasing? And it it is an opportunity to pause and reflect. But for me in that moment, it was just like, I'm doing like, hey, guys. Love you, but I'm doing this. Yeah. Right? And it's been, I would argue, the best decision I've ever made in my life. You know, I mean, it's led to a career that, you know, is is grown and grown and grown year over year exponentially, like beyond wildest dreams to then the journey to entrepreneurship and being tied into so many amazing people that I got to meet along that journey that now are on my entrepreneurship journey, and we partner on certain things. So, you know, it's it's been a phenomenal experience.

But, you know, you know, you do look back at the moment and go, what if I did listen to them and go, no, you know, like, where would my life be? You know, that reflection.

Ben BeeriAnd also how often do we listen to people and follow their advice. But the truth is is when somebody asks for advice, they give the best advice they could possibly give. Without any real knowledge or preparation, they're just kind of shooting from the hip. Yeah. And then we go and we follow that advice that they weren't even prepared to give. Yeah. And they were just giving it to us to be polite. Yeah. And then all of a sudden, now we're down a path that we don't even want. We never even wanted to begin with, but we're now chasing a path that somebody else laid out for us. Yeah. And we're in turn missing out on what we really want and the path that's actually meant for us. Yeah. The flip side of that too, I I've I saw a great quote when you were talking about that and reminded me of is,

Colin Snowballyou know, it's essentially along the lines of like, I don't take any criticism from anyone that I wouldn't ask for advice from. Yeah. Right? Totally. Right? Or like then there's the another great quote where, uh, they say, you know, I don't care what you criticize because I've seen what you cheer for. Yeah. Right? And so those are two of the great quotes that are always playing around my mind. And and you know, a good example of that is like, you're really putting yourself out here. You've started this podcast.

Right? Like, that comes with opening yourself up to feedback and comments and vulnerability on the Internet. Right? I did a podcast. I was a guest on a podcast maybe five, six months ago. Right? And we had a couple clips that went, you know, not viral, but you know, couple thousand views, five, six thousand views on TikTok. We were talking strictly ecommerce. And you know, some of the comments were like, shave. Right? I had my handlebar mustache at the time. Right? So right away, are commenting on my appearance. Right away, people are you know, I was telling an anecdote from, you know, the the, like, archives of COVID on Amazon.

Right away, people are, you know, telling me I'm lying, questioning my facts, you know. So like, it was a true moment of like, man, I was just sitting there having fun, like, with a buddy, and now I'm getting this hate, so to speak. And again, it was light. But it's a true testament of, like, certainty, believing in your own path. And, like, I gotta give you kudos for starting this venture. You're trying to put something into the world. You're trying to give, but you're still opening that door.

Ben BeeriAnd I think it's time. Like, I think it's time, not only for me, but, like, for more people to do that. It's like Yeah. So many of us have different thoughts and different ideas and different things that we believe in Yeah. That we keep to ourselves out of a certain level of fear that someone may judge us, someone may hate on us, somebody may make a comment that we will find not in our favor. Yeah. Other people may think less of us. But at the end of the day, if you're being authentic and that's who you are, it's like,

Colin Snowballfor me, there's no regrets. Like, if I say exactly what I believe, like, what I believe in and Well, I think it goes back to what you're saying earlier, though. Everything is a frequency. Right? Like, it's the same thing I used to talk about when I was mentoring some of these younger guys when I was in corporate America and I was in sales. Right? You know, I was, you know, had teams under me. And, you know, there's always be this, especially when, you know, there's it's business or personal, and you're putting yourself out there, there's this pressure we put on ourselves to make sure we're saying the right thing. Right? Like, we're trying to close this deal. We're trying to do it ethically. What are the right words? And my philosophy always was, listen, if you're coming from the right place, if you're coming from an ethical place, if you're coming from a place that I wanna share and I wanna give into this, right, doesn't matter what words actually flow out of your mouth. Like, people pick up on the energy, pick up on the vibration,

Ben Beeriand you you attract that back to you. Yeah. Also, the right things really come up when it's like math and science. It's like, yes, there is a right equation here to get to the answer. Yeah. That's what's right. But in a real world situation, it's like there's all these infinite possibilities. And it's like, there's no one way for Ben Beeri to live his life. There's no one way for a Colin Snowball to live his life. Like, there's no one way Yeah. For each individual person to live their life. There's no one way for when Tom Brady is on the football field and he's starting to get some pressure, there's no one right step he should take or throw he should make. It's like you really have to read every situation and react to it as it's happening Yeah. And make the move that you think is most aligned with you. Not even there's no such thing as a right move. It's like, what's the most aligned with you at the exact moment? And it's like, you look at somebody like Tom Brady, it's like, hey, let's hit Julian Edelman. It's like, all of a sudden, it's like, they're coming back against Atlanta, and they're winning the Super Bowl. K. So you don't know this, but that's a painful one for me.

Uh, you're a Atlanta guy? Yes. Oh, man. I'm a Falcon's guy. Let's go. That one was painful. Uh, well, you guys had a fun, like, what was it? Three quarters or whatever it is? You guys are probably all excited.

Colin SnowballOne of my really good buddies is, you know, he's from Worcester, from Boston. Oh my god. And, you know, I remember, like, I finally got off the couch. I was like, we got this in the bag. I'm starting to talk shit, you know, via text.

Ben BeeriAnd then it just By the way, it could be your fault. Maybe it's your fault.

Colin SnowballCould Could Talk too soon. Matti Ice, Matt Ryan, I apologize. Yeah. I mean yeah. But

Ben Beeriyeah. That was Hey. There's this guy calling. He's talking some shit. It's like Tom Brady picks up on it. He's like, alright. We gotta shut up, Colin. It's like You know? He's that petty? I think he would. Yeah. He would care. Like one fucking guy sitting there on his couch getting all comfortable. It's like, that's probably his inspiration. It's like, I mean Yeah. No. But it's it's so interesting. It's like sitting there and reading situations and reacting to them. It's like, and how do you in it's like cool and calm and collected of a manner approach all these different things that occur in your life and really just take it into a place where it's, like, the outcome truly doesn't matter. Yeah. And you just know that you're constantly moving in the right direction and you're raising not only, like, your frequency as a person, but the people that are around you. And, like, you're just kinda elevating everybody that's around you. And all of a sudden, now you find yourself in a circle of people where it's, like, it's just it's all love. It's all growth. It's all, like, everyone's just heading in the right direction. And then, know, I think so much of it comes with age and experience.

Colin SnowballRight? And we we can accelerate that track. Right? One, it's you're a sports guy like I'm a sports guy. Right? Yeah. It's like, we prepare for every possible scenario. Totally. And in life, that's about self improvement. Right? That's what am I consuming content wise? What are my priorities? You know, am I moving my body? Like combining the science, right? There's a lot of science around movement and what it does for our brain, right? Combining those efforts with just really working on ourselves in whatever the way that is, whether it's physical, metaphysical, spiritual, like continuing to try to evolve as human beings.

And then I think the flip side of that is you get to situations where especially when you have something really challenging come up. But then you eventually get to the other side of it, and you start to go, okay, if I can get through that, can get through this. Right? So like it doesn't mean that there's not another challenge that's gonna come up. Honestly, the next challenge is probably gonna be more difficult. Right? And as we're trying to elevate, we're gonna continue to have things thrown our way. I think that so much of it goes into that just do I continually go back into that headspace of I've been through something like this before, I've overcome challenges, I know that if I just keep showing up, keep putting good into the world, like it's gonna come back to me. Right? And I think that's a mindset that you really have to to kinda hone over time.

But I do think a lot of that comes from overcoming challenges.

Ben BeeriAnd you get to a spot where it's like, as you're going through the different challenges. Like, remember when I was younger, it's like, oh, no. This again. Yeah. Here we go again. Like, here's another challenge, like, similar realm as the one before. And it's like you get into a headspace where it's like, ah, well, this might be the time that actually breaks me. Yeah. Like, I may break from this one. Like, I overcame the last one. I overcame the last two. I overcame the last three. Like, I'm due. Yeah. I'm due to break from this one. Yeah. And now it's, like, looking at these different challenges and sitting there and thinking to myself, it's like, wow. Like, I'm grateful that happened. Yeah. That helped me build character.

Yeah. The person I am today is willing to look at anything at face value and just understand that whatever is happening to me that's right in front of me that I need to overcome is there for me to build my character so I can grow into the person that I'm meant to be.

Colin SnowballIt's it's kind of a a cheesy line, but, like, bad day for the ego is a good day for the soul. Totally. Right? So you're talking about that breaking. Yeah. That breaking is not a bad thing. And it's like It's painful as shit. Right? Like having been there recently, like, it's super painful.

Ben BeeriYeah. But to your point, positive comes out of that growth. Absolutely. And it's like, can you get to a spot where you're willing to accept that break? And not only accept that break, but, like, lean into it. Yeah. It's like, know that it's like, hey, like, I'm about to totally break here. Like Yeah. Let's go with it. Like, I'm not going to avoid it. And let's see what the rebuild is gonna be here like. Because I'm now maybe rebuilding myself into a version that I've never been before. Yeah. And I'm bigger and faster and stronger than I've ever been before.

Yeah. And all of a sudden, you now elevate to a new level, and you're just doing all these different things in your life that you're incredibly proud of. Yeah. You're really experiencing just such a level of joy or peace or love, and just it works.

Colin SnowballI think it's super important to that when you do get to that phase, that you take time to go back and appreciate and like reflect. Right? Because I think so many of us, especially in like the fast paced world, and again, you're an entrepreneur. We toured your business before we come here and came here, excuse me. Very impressive. Right? And like, you don't carry around a lot of ego. I don't I didn't know the the scale at which you were operating before. Right? And that's because you flaunt it. You don't care that ego with you. You said, hey, you're a sports guy. Do you wanna come check out the business? Right?

And so again, I think it's important for all of us to take time to stop. Because again, so much of us so many of us, excuse me, do wanna keep going after more and more and more. And I don't think that's a bad thing, right, to have those desires to keep chasing. But you've gotta build in time to reflect on everything that you've overcome, that you've been through. And it goes back to that kind of romanticizing life. Right? If you don't appreciate what you've overcome, how can you truly go and desire more? Right? You have to you have to sit there and recognize your own power as well. And I think that's what romanticizing that does.

Ben BeeriTotally. Totally. And why are you desiring more too? Like, what is the reason and the purpose that you're desiring more? It's like I remember for me when I was younger, it's like, okay. Can I build a business so I can overcome my past traumas of unworthiness and feeling inadequate? It's like if I build this business, I may now feel Yeah. Whole about myself or I may feel adequate or I may feel accepted. And but in the meantime, it's like, let me also try to go and get money, and let me try to also go and try to get power. And it's like, all of sudden, it's like, you're 21, 22 year old young adult. Yeah. You can call it a kid, but you're, like, you're acting like a kid, but you're on your to be an adult. Yeah. And it's like, alright. I want money. I want power. And you start getting a little bit of each.

Yeah. And you're like, oh, fuck. I am, like, unstoppable. There's nothing that can get in my way right now. And the one thing that gets in your way more than anything is yourself Yeah. And your ego. Yeah. And it's like, how do you get to a place where you realize it's like, this isn't actually about me. Yeah. It's about who are the people that are around me, that are with me on this journey. Yeah. And it's like Sorry. What was that? As soon as I was able to get to that place where it's like, I'm flipping this whole thing on its head Yeah. It's like, even my team, like, they don't work for me. It's like, I'm working for them to have the best possible careers that they can have. Yeah. I want every employee of mine to be working their dream job Yeah. And having their dream career and continue to ascend in what they're looking to do Yeah. And continue to enjoy it and continue to be fulfilled by it. Yeah.

And once that became my mindset, and it's like, how do I pour into that? Yeah. It's like everything changed. Yeah. You're you're a shepherd. Right? Like, you're you're guiding

Colin Snowballthese things in your life, whether it's your team, whether it's the money in your life. It's funny. I was listening to a podcast the other day. I don't know if you've seen like, Charlie Sheen has a new documentary out. Right? Okay. On on Netflix. Okay. Right? And it's kind of about the craziness that is his life. I mean, we all remember him as, you know, Tiger's blood and and and the the the kind of breakdown on live TV. But he he was on one of my favorite podcast, Armchair Expert. I was listening to it yesterday, Dax Shepard. They do long form content. They get deep. Right? Which that's what I like. Okay. And he said something, and I don't know anything about Charlie Sheen's spiritual side, if he has that side, if he's tapped into it. But he was talking a little bit about where he's at financially these days. Right? And one of the things Dax was saying, like, two and a half men like me, the residuals on that alone got you gotta be still raking in the money. You know, he was making an ungodly amount of money to be an actor and show up, and he's in some of the deepest challenges of his life.

And the way he started talking about it was he said, you know, I had to sign away. He made such poor decisions in his life that he had to sign away the rights to the back end of two and half men. He does not see it dying from two and a half men anymore. It continues to rerun. It should be making him a ton of money. But what he said that caught me and what you were you were talking and reminded me is, he said, I think that the universe has a way of and again, this is maybe not a direct quote, but he used the words, I had that money taken away from me because I wasn't a good shepherd of it. Yeah. And I mean, what an incredible spiritual statement. I don't know if if if he's in touch with that side of himself or not. But again, whether it's money, whether it's, you know, our business, whether it's, you know, we are shepherds of that in this world. Right?

Ben BeeriIncredible. I mean, yeah, it's really awesome to see a guy like Charlie Sheen who had, I mean, incredible successes and also had a downfall. It's like to see him on his ascent again and see him get to a spot where it's like Charlie Sheen is winning again. It's like, I mean and it's like, it's really you want to be in a spot where you can win in life. Yeah. And it's, like, it's cool to see. Like, I mean, I I had the opportunity to work with Charlie a couple years ago. Had him sign some autographs. Had him sign some we had him sign some, like, major league jerseys. Oh, yeah. Yeah. We had him sign some 100 we had him sign some $100 bills.

Basically, he had a quote in the movie Wall Street where he said, greed is good. So we had him sign a $100 bills. Said, greed is good. Okay. And people love those. It's like, we don't have any more of those left. Yeah. It's something I did. But Rob Chokshi, I didn't But it's late. To work with him. But it was it was cool to be around him, and it's cool to see how he carries himself. Yeah. And cool to see that a guy like him really just radiates good, solid, positive energy to the people that are around him.

And, like, how can you just uplift the people that are around you? Yeah. And it's really no accident that a guy like Charlie Sheen is ultra successful because people around him elevate. And it's like the best people, people who are the most successful are the people that are best at elevating the people around them. Yeah. Because when you elevate the people around you Yeah. Collectively, they all elevate you Yeah. And you achieve even,

Colin Snowballlike, greater heights. Yeah. It's like giving mindset, right? Pouring into those around us and and again, it's gonna come back. You know, the other thing that you were talking about was really that that path for you and on, you know, making money and and what that looked like. You know, it reminded me so much of my journey. And, you know, we were talking a little bit at lunch too again about career and and what we've been through, and there's been a lot of similarities there. You know, I didn't start making money until I came to terms with why I wanted money. Right? So I had to do this deep exercise and this deep work to really understand why is it you wanna make X amount of dollars.

Right? And what I realized when I did this practice was I thought that if I made more money, I would be more attractive. More attractive to women, a better suitor, whatever that looks like. Right? And on the flip side of that, like I like to think I'm a pretty grounded spiritual guy. I don't even want someone in my life that wants me for those things. But yet the ego still said, this is why you should have this money. This is what comes with it. Right? And it wasn't until I came to terms with that and changed the why I wanted money that the gates of abundance really started to flow for me. And again, I signed the biggest client in my life at the back when I was in corporate America, and it came with, you know, just, again, a number that didn't even seem possible before.

That shift didn't happen until I really went into the why. Why do I want it?

Ben BeeriAnd that goes for everything in life. It's like, what's the reframe you can have to make something seem, like, possible? Yeah. And it's like, when you're striving for money and power or whatever it is, and, like, what is the reason? Like, in my case, like, what is the reason that I actually want that? Yeah. And for me, it may have just been as simple as, like, I don't actually know anything else. Growing up, not in a situation where it's, like, I'm taught to lean towards abundance. It's, like Yeah. It's, like, okay. Hey. I mean, celebrity. He's rich and famous. I see this athlete. He's rich and famous. And it's like, do all these people have in common? Money. What do the owners of the, like, who the production companies have? Money. All of them have money. Okay. How do I go out and get money? Yeah. And then it's like, okay. Single one track mind. Let me go get money. But there's no real why as to why I'm doing it.

And for me, I almost wanted to be in a spot where, hey, like, I wanna go and be more relatable to people. When I grew up, I didn't have many friends. I wasn't relatable to people. Yeah. And all of sudden, I'm making money at 22, 23, 24. And I was sitting here thinking, okay. Well, now I'm gonna make money. People are going to like me. Mhmm. Yeah. And not only did that not make me more relatable, that made me even less relatable. Especially at that age. And Right? All of a sudden, it's like people are graduating college or getting jobs for $40.50, $60,000 a year. Yeah. And for me, I'm like, I mean, there's days where I could make that. Yeah. And I'm not relatable Yeah. To anyone really.

And then I'm like, okay. How do I get to a point where I can accept this newfound abundance in my life, abundance that I've never had before, and also approach people from a place of acceptance and love and respect. Yeah. And that was an area of my life that I really, really struggled with in my early twenties. Like, first of all, the first person I didn't accept or love or respect was myself. Yeah. Like, that was the first person that needed to get accepted and loved and respected. Yeah. And if you can't accept or love or respect yourself, you're not going to accept or love or respect anybody else. Yeah. And I had to get to a spot where I reached that level of self acceptance. I reached that level of self love. I reached that level of self respect.

Colin SnowballWhat what what did that look like? How how did you get to that place?

Ben BeeriIt seemed like I really just had to look around me and look at all the things that I thought that I had wanted in my life Yeah. That I had gotten, like, materialistically or financially. And seeing that the soul stuff wasn't there. Like, the people that I wanted to connect with weren't there. The people that I wanted to accept me, the people I wanted to love me, the people that I wanted to respect me. I would go into an interaction with somebody sitting here thinking, I'm Ben Beeri. Mhmm. Look at my resume. Look at my accomplishments.

Here's what I can do. Yeah. Accept me. Love me. Respect me. And that's not how life works. Yeah. And I realized that I would lead with performance Mhmm. Rather than presence. Yeah. And I had to make that shift. It's like, okay, how do I show up with presence rather than performance? Because I always thought that when you show up with performance, people respect you. Yeah. People respect the high performing athlete. They don't know what his personal life is like. People respect the highest paid actor. Yeah. Charlie Sheen. They don't know what his personal life is like. And it's like, how do I be as present as I can be?

How do I take a look at the things in my life that have happened and accept myself for who I am? Yeah. And once I learned how to accept myself, I was able to love myself. Once I was able to love myself, I was able to respect myself. And once I got to that place, I could look at other people and say, this is what's going on with this person. I don't have the full picture of what's going on. Yeah. But at the very least, when I meet somebody new, I can accept them for who they are. Yeah.

Colin SnowballYou know, I think one of the words that, uh, we don't use enough is also, like, not just acceptance, but allowance. Right? Like, it's my mentors are constantly talking to me about allowance. Right? Allowance doesn't mean that you have to like this person that you wanna be around them. But you have allowance for them. They get to be them. I get to have my boundaries. I get to establish what those boundaries are with this person. But I don't get to judge that person. Right? And and and I think that's similar to what you're talking about with the acceptance and and again, just being the hyper presence. Like, you bring that, you can feel that. Right? And and that's what people people wanna be seen. Yes. Right? Like that's that's all we all want. Right? At the end of the day, we're chasing things because we think they will help us be more seen. Absolutely. Some people chase money. Some people chase, you know, women. Some people chase, you know, on the opposite side that they chase love because they think it's gonna make them feel seen. Right? But to your point,

you're never gonna feel that until you see yourself for who you truly are and see yourself as abundant and full and fulfilled without all those things.

Ben BeeriTotally. Totally. And then it's like once you're able to remove yourself and remove your soul from the tie to, like, the materialistic or the accomplishment or to the performance. Yeah. And it's like, I'm no longer defined by what I've done. Yeah. I'm defined by who I am as a person. Yeah. I just so happen to have certain types of accomplishments, whether that be in Yeah. Business or entrepreneurship or whatever we want to get into. And there's different things that you're capable of venturing into and trying and it's like the greatest thing is I feel like I'm capable of accomplishing anything nowadays. And that's a me thing that has nothing to do with my business. It's like right now, I'm working on trying to swim a million yards. I know. Where where are we at today? Because you swam today. I'm at about, uh, I don't have, like, the exact running count. I'm somewhere between 800 to 850,000 yards. Yeah. Right? Amazing. So it's, like, I need about a 150,000 yards to go. I'm like, less people swam a million yards that have made a million dollars. This is gonna be a cool

Yeah. Goal to strive towards. Right? And it's like a day like today, it's not sunny. Yeah. It's not sunny. Yeah. And it's like, but you go out anyways. Like, if it's pouring rain outside, you go out anyways. Yeah. And You show up. You show up. You don't negotiate with yourself. Yeah. You're showing up. And it's like, it's so funny. The most unbreakable record in baseball. Do you know what it is? I don't. Is it? Cal Ripken junior played in Game two. 2,632 consecutive games. Yes. Yes. Yes. Over sixteen seasons. Yeah.

Yeah. You can go anybody can go and hit home runs. Anybody can go and perform at a very high level for a certain amount of time. Yeah. Find me somebody that for sixteen consecutive seasons. Doesn't miss it. Is going to play in every single game. Yeah. No injuries, or you're playing through them. Yeah. No, like, getting into trouble or getting suspended or having certain discipline related anything. Showing up each and every day consistently. Also, it's gotta be good enough to stay on the team. It's gotta perform Yeah. At a high enough level Yeah. To where it's like, hey, you get to keep your job. You're in the lineup every single day. That's wild. And it's like and it's really interesting because it's like somebody will show up for that amount of time and it's like, again, it's revered nowadays. I mean, you look at certain entrepreneurs, you look at people like Bezos, you look at people like Musk Yeah. And it's like, again, showing up each and every day. I mean, everybody's sitting here and talking about how Elon Musk just crossed the $500,000,000,000

mark in net worth. Yeah. But when Elon Musk was sitting there thirty years ago not paying his like, struggling to pay his rent because he's trying to build something. Yeah. And then he has his first exit. Yeah. He gets a $180,000,000. I think it was from the exit of PayPal. And he took, like and he invested in three companies. He invested in tays Tesla. He invested in SpaceX. And he invested in I think there was a solar company. Right? Was, like, Solar City or I don't I don't remember the exact name. But he invested all of it. He's just, like, throwing it all in. It's, like, most people would get a $180,000,000 and say, alright. It was a good run. Yeah. I'm done. I'm I'm gonna go and live the rest of my life and Especially back then.

Yeah. Yeah. Ride off into the sunset. Yeah. Exactly. Like, alright. Maybe buy a sports team. Yeah. Buy a sports team. Or at the time yeah. No. Yeah. Totally. And it's like, hey, jet, yacht, whatever. And now it's like I think that there was a graphics. Like, Elon Musk could buy the entire NFL Yeah. And the entire NBA and the entire MLB. Like, every team And still have from the sports and still have whatever more than enough. Yeah. Yeah. And but here's a guy that showed up

Colin SnowballI I would each and every day. Yeah. And I would argue also, like, had the utmost certainty. Yeah. Like, you cannot rattle that guy on his vision. Totally. Right? Like, to the point where he's delusional about it. Yeah. Right? But in the best way possible. But that just goes to show kinda like what we're talking about earlier with people having certain levels of capacity.

Ben BeeriYeah. Maybe I don't have the capacity to see what Elon Musk is seeing. Yes. So I think he's delusional. Yeah. Maybe you don't have the capacity to see me what Elon Musk is seeing, so you think he's delusional. There's a large percentage of the world that does not have the capacity that Elon Musk has. I mean, you can argue that he may quite possibly be the highest capacity human that has ever lived. I mean, as far as seeing just the level of what the guy is capable of doing and performing at. And we all think he's crazy because we just can't see it. But to him, it's just like, this is normal. Wake up in the morning, billion dollar company. It's like, okay. I don't like how Twitter is run. Let's buy it. Change the name. Yep. It's like, I mean, just those are just regular moves to him. I mean Yeah. But how

Colin Snowballmuch better would our own quality of life be if we all lived a little more delusionally with that? Right? If we just had this hyper confidence in what we were doing and stopped doubting ourselves and had a vision for ourselves and every day we're showing up, right? Like, again, I go back to the fact that you started this podcast. You know, how many people out there want to do something like this, but allow fear to hold them back?

Ben BeeriI I did it. I'm guilty of it. I wanted to start my podcast. I first thought about it in January 2024. Okay. I started in August 2025. Yeah. I was missing a couple things. The first one was is I'm a business person. Yeah. Built a couple businesses that were profitable. Yeah. And I knew that right off the bat, starting a podcast is an upfront investment Yeah. That does not generate a return. Yeah. So immediately, I'm like, not doing that. Yeah. Because it doesn't make any business sense. And I remember having to get to a place where I'm like, I now have to, in a way, in order for me to do my podcast, which at this point is total dream of mine that I want to go out and impact people Yeah. Share things with people, bring phenomenal guests like yourself to share different ideologies with people. Yeah. I now have to reframe this as this isn't a business. This isn't about the money. No.

This is about how do we go and take action to overcome our fears Yeah. And show ourselves to the world. It's like we're talking about earlier, how not only do we need to accept ourselves, we need to not worry about whether others will accept us or not. Yeah. And it's like, how do I show up authentically to people Yeah. And share what I believe in authentically. Will it resonate with somebody? It's possible. Yeah. There's really no guarantees behind that. But how do I get to a spot where the only variable that matters is am I being authentic to people? Yeah. Are the guests that I'm having on being authentic to people? Yeah. Are we having a real conversation?

And whether somebody will want to listen to this or not will just depend on them. Yeah. 100%. The market will decide. People will decide if they want to listen to the podcast or not. But I remember that gap between January to August. That's twenty months. Yeah. And this is not possible. Yeah. Yeah. I'm doubting myself. I don't think I can do it. I'm not sure. This isn't gonna work. Also, other part is I'm gonna have to share things that I may not want to share. You gotta be have to talk about things that I may not be comfortable talking about. I

Colin Snowballmay But the world needs more vulnerability. They do. They do. Right? 100%. And especially young guys like us. Yes. I think young men need more vulnerability more than anything right now. Yes. So I I I can't get behind that idea enough.

Ben BeeriUh, and I'm totally with you. And it's like, now I'm sitting here going, like, we're in October 2025. About two months into this. And it's like, how do I just lean in even harder Yeah. And be the person that is willing to share about my journey. That's why our podcast is called the authentic journey. Yeah. Not only my journey, but excited to hear about your journey, and I'm excited to have other guests on in the future that are willing to share their journey. Like you said, young men and women who could be teenagers, could be young adults, could be at any type of I mean, anybody at any age at an inflection point in their life where they're looking at something and just going, you know what?

Fuck it. The only thing that matters is I want to be me. Yeah. I'm gonna go and quit my corporate job. I wanna go do my own thing. Oh, I'm gonna start the podcast. Oh, I'm gonna start the memorabilia business. I'm gonna start whatever I want to start, whatever I want to do. Because so many of us shortchange ourselves and stay away from doing the things that we actually want to do Yeah. In fear of potential judgment from other people or Yeah. Maybe we won't be accepted. And it's like and we're just busting at the seams waiting to do something that fulfills us. Yeah. And we end up in a spot where we're miserable. It's eating us alive. We're working the job that we don't like. We're living in the city we don't wanna live in. But guess what?

Mom and dad think it's okay. I went to dental school or what I like. I mean, like Living other people's

Colin Snowballpaths that they've chosen for us. Yes. Right? I think that's a huge one. I think that, you know, we talk so much about social media these days too. Right? Like, I think people are sick and tired of seeing the perfected versions of people that are shown to them on Instagram, on TikTok. I think the people that are resonating the most these days are the ones that are willing to be vulnerable, like we're talking about. Like you starting this, you saying I'm gonna have to share some shit that, you know, maybe I don't wanna talk about. Yeah. Right?

And, you know, I go back to like, I think the the people that have the longest runway in maybe it's content, the biggest impact are the ones that are real. Right? Like, there's always gonna be the the fifteen minutes of fame for the content creators there. The young attractive people that are aren't really providing a ton of value in a way, but it's entertaining. Right? But they're not getting into that depth. Right? And I think so much of what we're missing today is more depth in all of our conversations, more presence showing up,

Ben Beerimore allowance for people. Totally. And when you get to also the place of, like, vibrational frequency, it's like highest vibrational frequency is, like, authenticity. Yeah. It's like, how authentically are we showing up to the interactions that we're having? Yeah. It's like, what percentage of Ben am I being right now? Yeah. Like, are you catching 80% of Ben? Are you catching 90% of Ben? Are you catching a 100% of Ben? I mean, usually, us as human beings, we don't get to a 100% of any result that we strive for. Right? And it's like so the question becomes is how close to a 100% of my most authentic self can I get? How deep into my authenticity can I get? Yeah. And can that inspire other people to get deeper into their authenticity?

Yeah. And I believe that a world that is more authentic really vibrates higher and elevates more people and is the best possible world that we can live in. And Yeah. If there's one thing that I can get out of having a podcast like this is just to inspire authenticity in others. Yeah. 1,000.

Colin SnowballAnd what I've heard from you, like, is one, when you were talking about starting a podcast. It sounds to me like you changed your why. Yeah. Right? Right? Your business guy, you had the business mindset first. Totally. Right? But that's not the true goal here. It's not. Right? The goal is to help raise consciousness to to help inspire people. Right? So we we've taken away like the the outcome. Right? We've disconnected from the, like, the the what happens on the other end, and we're just in the action. Right? And I think that's where so much of that positivity comes from, you know, is that disconnect. And we talked about it in like, whether you call it manifestation or actualization.

We talked about this idea of like, you have to disconnect from the desired outcome. Right? Like, look back at at my move to California, which was like the biggest desire I had at the time. The strongest desire was for me to be in San Diego. Right? And if you look at like the steps of actualizing or manifesting or action, thousands of job applications out the door, out the door. So the action was there. Right? But it wasn't until I disconnected from the idea of actually it happening for me that it happened like that. Again, you know, like I was saying, I decided, yes, okay, this isn't going to happen for me. Let's Mike, let's go look at the apartments together and it's not gonna happen. I'm gonna live here in Sarasota for another year at least. And it wasn't until I had made that mindset shift that boom, literally two weeks later, I'm moving to California.

It made no logical sense, but that disconnecting from the outcome was the biggest thing. And that's why I know that no matter what happens next year for you, like, this is going to be a success because you've changed that why.

Ben BeeriTotally. And and at the end of the day, success doesn't have, again, unless you're talking about math or science Yeah. It does not have an exact result or definition. It's like success is basically what you're aiming for. It's usually not specifically measurable. I mean, you can measure it to a certain metric. Right? I mean, obviously, you can talk about, hey, we're gonna get to a certain number of viewers. Will enough people see this? But what I won't see is the 14 year old kid who's about to enter high school who isn't sure about what he wants to do. Maybe he has some kind of entrepreneurial idea that his parents or his teachers or his friends are telling him he's not capable of Yeah. That sees something that I say on a podcast or you say on a podcast and goes, you know what?

He fucking went for it. Why can't I? Yeah. And the thing is is I'll never know. Like Yeah. We'll never run into that kid. And if it ever happens, we'd love for you we'd love for anyone to reach out. Like, we'd love to have you on. It's awesome. Like, how can we inspire action in people? But, like, you'll never know. Like, some of these things, you'll never know. And sometimes the greatest things that can occur in your life, like, you don't actually ever know. That's true. Like, mean Yeah. You sit there and you think about people that have an impact after they pass away. Yeah. Right? I mean, you sit there and you think about, like, we still talk about Leonardo da Vinci. Like, we still talk about Thomas Edison.

Like, we still talk about Benjamin Franklin. Like, you still talk about all these people and, like, the impact that they have after their death. It's like, they weren't that famous when they were Yeah. Like, they weren't that revered when they were alive. It's like, Martin Luther King wasn't that revered when he was alive. Yeah. It's like, you get to a point where it's like, by the way, and I'm a little bit biased here because I'm a sports fan. Okay. But Jackie Robinson Jackie Robinson was not as appreciated as he could have been Oh, of course. While he was alive. Yeah. It's like but if you look back and see how Jackie Robinson handled himself as a Brooklyn Dodger Yeah. In 1947 when he made his debut The amount of restraint.

Colin SnowballYeah. Restriction for him to to be in that environment. Yeah.

Ben BeeriThe impact that he had knowing that, hey, I am going to get treated poorly Yeah. Simply because of the color of my skin. Yeah. And I am going to handle myself like a true professional throughout regardless of how I'm being treated. Yeah. He equalized sports. He made sports the representation of who's the best. Yeah. It no longer mattered after Jackie Robinson what demographic somebody was, where they came from. Yeah. All that mattered was how well could you play baseball? Yeah. And that translated to basketball, and that translated to football. Like, it translated to all these different sports all around the world. And the cool thing is is now you're starting to see, I mean, certain games like basketball is all these players are, like, international.

Yeah. It's like you got the best players in the league, Luca, Giannis, Nikola Jokic. It's like these guys are from places Yeah. All around the world, and they're coming here and they're the best. And all of this started because at a time where things were segregated Yeah. You have a guy like Jackie Robinson who came in and he's like, I'm going to make this about baseball. Yeah. This is not about race. This is not about my demographic. All this is about is about me playing baseball. There is going to be people who don't like that Yeah. For their own reasons.

And sometimes all you need is time to catch up. And Jackie Robinson did not get to got to see glimpses of it, but he did not get to see the full vision in his lifetime. Yeah. And I find it amazing that today, anybody can go and develop a skill in a sport regardless of their demographic Yeah. And not have limitations put on them because of the demographic that they're from. Yep. Jackie Robinson passed away in 1972. Yeah. He's been deceased for over fifty years now. And it's amazing to just see how up like he's by the way, he's still underappreciated

Colin Snowballtoday. A 100%. Have you seen the video of Bill Russell talking about becoming a pallbearer at his funeral? No. It's a great video. I highly recommend it. Okay. Where when Jackie died, Jackie's wife called Bill and asked Bill to be a pallbearer. Okay. And and Bill is gone, barely knew him. Like, I don't I you know, like, why why me? Yeah. And the amount of pride that Bill had in this response from from Jackie's widow was you were his favorite athlete. Wow. Right? And like, what a powerful statement like, wow, this guy revolutionized sports.

And you're his favorite athlete. And so I thought that was really cool. I know we got a Lakers jersey, and I'm talking about a famous Celtic. It's a little taboo, but, you know I'm a Warriors fan, bro, but I love Kobe. I love Kobe.

Ben BeeriAnd I love Kobe because of what Kobe represented. Yeah. I think what Kobe represents is you don't have to be the biggest, you don't have be the strongest, you don't have to be the fastest, you don't have to be the most talented. Yeah. But you do get to control when you show up, where you show up, and how you show up. Yeah. Mindset.

Colin SnowballAnd Right. Mama mentality. Totally.

Ben BeeriTotally. And, again, another guy who wasn't fully appreciated while he was with us. Yeah. And you sit here and you think about the impact of Kobe Bryant. It's like, it's so much greater today that he's no longer with us. Yeah. Jackie Robinson's impact is so much greater today that he's no longer with us. Yeah. Like, we're all here in a lit room. Thomas Edison's impact is so much greater today.

Colin SnowballWell, and and I with us. To your point, though, so many of these guys, I think, maybe not to a 100% certainty with this statement, but they were worried about what was in front of them every day Totally. To that to that point of presence. Yeah. Right? Like, Jackie Robinson wasn't worried about the legacy he was leaving. Yeah. Right? Like and that's why he has a legacy. Totally. He was doing what he thought was right. He was showing up for the love of what he wanted to do and fighting for his own rights, which then created a legacy and also a ripple effect for so many, you know, people throughout sports and the world in general.

Right? And again, Kobe, again, you know, I would argue too, was just worried about the next game. Right? Is what's the next game? Next one up. Right? Right? The famous quote like, they said, Kobe, you're up two o. Right? I think it was two o at the time. Jobs not finished. Jobs not finished. What's it to be happy about? Right? Next game, next game, next game. Right? So I think so many of those guys that you're bringing up and again, Thomas Edison, you know, Nikola Tesla, like all these people like, they were certain that what they were doing would have an impact. They weren't worried about

Ben Beerithemselves being what was remembered. They were worried about the impact they were making. Totally. And you said there you talk about next game. I think I think it was Roger Federer was giving a speech. And he was talking about I love this, by the way. The percentage of points That you win. That you win. Yeah. As an elite tennis player. Yes. And I think the percentage was something very close to 50, but above. So it was, like, 51 or 52. Like, something very close to 50%. You win just something like half of the points I play, I lose. Yeah.

Half of the points I play, I win. Yeah. But what matters isn't the previous point. Yeah. It's the next one. The next one. And Yeah. It's like, we can look at that for probably just about everything in our lives and just go, I understand what's happened. This is terrible or this is great or whatever it is, but what matters is the here and the now and what's right in front of me. Yeah. And I don't have control over how I could have handled what's in the past. Yeah. But I do have I do have control over how I can handle what's right in front of me. And it's like, how do you handle those situations? It's like, do you have that next game Yeah. Mentality? Yeah. I think that's beautifully said because, you know, so many of us are either daydreaming about the future

Colin Snowballor regretting the past. Right? And I think that we've got to change that mindset to where we we take time to reflect, we take time to dream, but what are we doing to be present here in this moment? Absolutely. To your point, right? About like radical presence in in the here and the now. It doesn't mean you don't have a plan. It doesn't mean you don't have a vision. But not using it as escapism from the now. Right? Not using this daydream, this vision as an escape from reality.

Ben BeeriBut how do I make my reality today and be present in my reality today align with my vision in the future? Yeah. Well, I mean, is a story. And I mean, again, it's kind of like more of like a fictional, like, hey, like, what can you learn from this type of thing? But it's like, there's a young boy stuck in the forest, and he's like, hey, don't know how to get out of here. And he calls out to the forest. He's like, hey, I can't get out. Like, I can't see outside of the forest. And it's like, forest calls back to him. He's like, don't worry about seeing outside of the forest.

Just take the next step. Yeah. And it's like everything that ends up happening in our lives that we ultimately end up with a result that we can hang our hat on and that we're proud of started at a place where we didn't try to eat the apple in one bite. Yeah. Yeah. It's like we took one step Yeah. At a time, and eventually, the whole apple's gone. Yeah. Right? Take the core, you throw it away. Right. But Yeah. It's like, you take one step at a time. You show up, and nothing happens overnight. It's like the overnight success happens after x amount of years of trials and tribulations Yeah. Failures and successes.

The beautiful thing is is anytime you talk to somebody who's successful at a certain field in their life Yeah. That person is more of a failure than a successful person because see, they've experienced more failure than anybody else. Because I don't know anybody who's successful who hasn't experienced failures. Absolutely. And but they've taken those failures and they've stayed with it and they've stayed on their path, and that's what made them successful. They didn't quit. And it's like the people that have ultimately failed, like failed failed, are the ones who have experienced failures

Colin SnowballYeah.

Ben BeeriAnd did not get back up Yeah. To be able to have that chance at their senses. Could say that that's the only true failure. Yeah. Right? It's not

Colin Snowballgetting back up from the fall. Totally. Totally. I I mean, we talk about in spirituality too, like, who's more righteous? The person who has never fallen or the person who fall person who falls off the path, but chooses to get back up and and go back into their their, you know, introspection, into their spiritual path, into their, what do I wanna put into this world? Yeah. Right?

Ben BeeriI mean, it's it's the latter. Yeah. Totally. Yeah. And then it's like, why do you wanna do things? How are you gonna do things? So you got all these questions, who, what, when, where, why. Right? And it's like, it's so important how you approach things and what place you come from. And it's like, I mean, I feel like I feel you can tell when somebody's doing something for reasons that are not, like, wholesome or genuine. Like, I feel you can kinda tell. When I and I think that so many people,

Colin Snowballthey can usually put it together in hindsight. Yeah. Right? But we have to trust our inner knowing and our inner instincts. And I mean, so many of us are more intuitive than we wanna believe. Right? So if you're getting that feeling about somebody, like what are your actions? Right? Are you do you have that discernment? Right? It goes back to allowance, right? Like, you get to be you over here. Doesn't mean I need to work with you doesn't mean I need to interact with you. We get to have boundaries. So I think, again, just more people being tuned into their own bodies and listening to their inner inner dialogue on that.

Ben BeeriTotally. And it's important to set boundaries. It's really important to set boundaries in life. And one thing I've been working and that I've recently learned is it's also important to discern between what are your boundaries and what are your walls. And Yeah. It's like because we all have all these different things that have occurred in our lives throughout times where we put up walls and we just, I'm not gonna do this. I'm not gonna be this person's friend. I'm not gonna go and do this job. I'm not gonna get into this relationship.

I'm not going to go down this path under any circumstance. But once you learn that not everything has to be a wall Yeah. And that you could put your boundary out this far Yeah. And anything crosses the boundary, you don't allow it. But the premature not allowing of somebody to get up to a boundary or a situation to get up to a boundary. I mean, you sit there and you think about, hey, I wanna start a business. Yeah. Well, I could have the wall up of I'm not gonna start a business because the success rate of having a business that last past x amount of year is less than Yeah. One percent or With a restaurant, for example. Yeah. It's like a mean Statistic on that is crazy. Yeah. I think I mean, like, you are more, like now, again, I don't know what the statistics are on different businesses.

Right? I'm very grateful. My business is about to be Golden State Memorial. It's about to be ten years old in April. Decade. Wow. And it's like, it's wild for me to think about. It's just like the statistical likelihood of having a business that is ten years old Yeah. Is whatever the statistical likelihood is Yeah. Then

Colin SnowballAre are you comfortable, uh, to the extent you're comfortable Yeah. Sharing, when we're when we're at your your business earlier today Yeah. Right. You talked about some of the goals you had set for like, we're talking about how many SKUs you guys have. I don't know if you're comfortable sharing that. But I thought that was a great again, it's a right sizing of goals. And to the extent you're comfortable, I don't know if you are not sharing that. Yeah. Yeah. No. Absolutely. It's like, I mean, I was telling Colin earlier that when I first started in the business, we wanted to have 10,000,

Ben Beerilike, unique authentic autographs available for sale. Yeah. And I thought that that was really cool. And we got to 10,000 autographs, and I wanted to get to 20,000 unique autographs that are available for sale. Yeah. And when we get to 20,000, I'm like, okay. It'd be cool to get to 30,000. Yeah. And I wanted to get to 30,000 unique SKUs that are available for sale. And It was fun. I was playing with the call and I told him, hey, just name an NBA player the last twenty years. Yeah. And it's like, hey, we probably have an autograph of theirs. Yeah. He named the couple and we had them. Yeah. And when we got the 30,000 items, I'm like, okay, would it be cool to now get the 20,000 items? Yeah. 30,000 is a lot to manage. Yeah. So that was that was cool. But I I love that that anecdote or whatever you wanna call it though because it's it's such the journey of an entrepreneur. Yeah. It's like we're constantly chasing more and more and more. Yeah. And then we get to a point where we realize Not about more. Sometimes less is more. Sometimes less is more. Right? Less is more. And so one, you've got a really cool operation.

Colin SnowballRight? It's even just a cool environment to walk into and see that, you know, you're you're continually innovating. Right? You're offering new things to help expand margin and business and opportunities. So that was really cool, but also just to kinda hear where you're at a decade in. Yeah. And again, what the goals are and then, uh, I thought it was a really neat environment. I appreciate that. Yeah. No. It's definitely I mean, obviously, a lot goes into it. And it's just so interesting to just see all these things where

Ben Beeriyou have these odds stacked against you. And it would have been so easy to just say, hey, like, looking at it ten years ago, it's like, If you would have told me, Ben, you need to be at a place where your business is ten years old, and here is the statistical likelihood you would have achieved that, which would have been less than 1%. Yeah. And I would have said, okay. So I'm 99 whatever percent likely to fail at this. Yeah. And I would have had that wall up. And it's like the easy thing would have been to not start the business. Yeah.

But to have the boundary of, hey, let me just take the first step. Yeah. And until I actually get to the point where I have failed, that's my boundary. And even then, there was a few times where I kind of allowed it to get past there and go. But the point is is we allow our walls to dictate so much. And it's like to have the boundary of allowing something to get as far as it can get Yeah. Without crossing the line and only reacting to it once it crosses the line, I believe is what gives us a chance to do the greatest things that we could possibly do in life. Yeah. I mean, it goes back to like, you're removing fear from the equation.

Colin SnowballRight? You're because again, we see it start to push up against that line. Totally. And fear takes over. Yeah. So what you did and what you're what you're embodying and you're talking about in that moment is like, I set hard and fast rules. Yeah. Right? I don't have a reaction until we get to this point. And you've defined it very clearly. So you essentially set up a framework for yourself to operate in a fear free zone.

Ben BeeriRight? And I think that's probably a big part of why you've been successful. I'll say this, nothing's ever fear free. Okay. But But the fear doesn't. Fear comes up, the question becomes is how do you react to it? Yeah. And why is the fear there? Yeah. It's like usually, when you're experiencing fear, it's because whatever is on the other side of fear is so great and so profound Yeah. That, yeah, it does kinda shake up your body a little bit. It does kinda shake up your nervous a little bit. But once you overcome it Yeah. You get to experience what it is that's so profound that you've been striving for.

And usually, from my experience, it's worth experiencing fear, like, every time. Yeah. It's like Beautiful. Anytime you can get yourself to experience fear in life, it's like it's so great because the feeling of what's on the other side is that much more profound than the fear. Yeah.

Colin SnowballIt's beautiful.

Ben BeeriSo it's exciting times coming up. I can say that the future is unknown. Yeah. I have no clue what my future holds, Like, zero. Yeah. But I do know that I can control showing up every day, being my most authentic self every day. Yeah. And whatever happens, I'm here for it. Yeah. It's happening for you. Yeah. Yeah. And it's it's exciting exciting to just see what's up next. Nice. Call us, we've talked about all these things where you're looking to give to people. You are looking to show yourself to people. You're really looking to inspire others.

You've taken this step. You used to work at your corporate job. Now you're wanting to go on and you're on your entrepreneurship journey. Yeah. And you're really just

Colin Snowballwanting to show people what's possible. Like Yeah. What's next for you? What does that look like? Like, what's the vision? Yeah. You know, I think it it's it's gonna grow. But I think really right now, it's start small. Right? It's be vulnerable on camera. Right? Which can feel very scary, But but to try to inspire people to to really understand. We've talked a lot about like romanticizing your own life. For a greater vision, being present, all these things that align you to to really overcome the challenges that are happening in your life. I think for me, you know, just to be vulnerable myself, you know, I've been going through, you know, a challenging time for the last month or so.

And you know, today was one of those days where when I woke up, I said, you know, how have I been showing up in the world? Right? And again, it's one of my mentors that, you know, as I was talking about some of these challenges I've been going through, asked me that question, right? Like, not with the judgment, just, know, again, there's always gonna be challenges. He knows my goals, he knows my desires, and he's saying you have these amazing goals that you're going after and you're going to achieve them. You know, he's rooting for me. He goes, but how are you showing up in the world?

And so this morning, again, I woke up and acknowledging that I've had a lot of heaviness and I described it, it's been a mix of personal but also work, I'm a solopreneur now, an entrepreneur. And so much of what I felt lately is like wading through a marsh, right? Like things are getting done, right? It's not like nothing's happening. But it just it feels slow. It feels like a grind, right? And so it's like, how do I show up still for the people in my world? And that's what, you know, we talked about reform Scorpio club. So the one thing I did today is I had three people that popped into my mind and I shot them each text, right?

One of them was a friend of mine who's been on the job hunt. He just got a job offer. I texted him and said, you know, how's it going? Did we accept the job offer? Right? And the synchronicity of the moment, he texted me back and said, I'm signing the DocuSign right now. Fuck yeah. Right? And so it was like, all right, how do I pour love into him and be like, congratulations, man, I know what you've been going through. Right? So really putting my own baggage aside, right? Because I've been so consumed by the challenges lately. How do I put that aside and how do I pour into these three people? The other person going through a tough time right now as well. And I just said, Hey, how you doing, man? Right? And it's gonna kick off. And he got back to me and said, No, I've been thinking about this, this and this. The third person is a really good friend of mine who today was the launch of his new business. Okay. Right? And so for me, was just, know, it was this, a little bit of a love letter to one of my best friends. I'm like, you know,

really telling him how proud I am of him. You know, he's taking the leap, you know, and again, really stressing to him that like, I know he's gonna be successful and it has nothing to do with the knowledge that he has in his industry, which is a shit ton of knowledge in that industry. It has everything to do with how he shows up in the world and what he pours into people, right? So I think you asked me what the vision is. It's like, I've got to start small and become the person in my daily life to the people around me that I want to show up for me.

Right? And so how do I embody that? How do I try to make the people around me better or have a better quality of life? Just know that they're loved and supported, you know, despite whatever I'm going through. And I think the longer term vision is to really grow that community of like minded individuals who are seeking more, who are pouring into themselves and trying to do the introspective work to learn what makes them tick, what are their challenges, what are their triggers, and help them with the tools and the people and the teachers and the mentors to overcome those and become the best version of themselves possible.

Ben BeeriThat really becomes an interesting situation like as an entrepreneur, having a community of people, having people that you can turn to. Yeah. Because we don't have coworkers. We don't have people that we have interactions with on a daily basis whether we like it or not. Like as an entrepreneur, you're often caught in your own world Yeah. Doing your own thing, And it's really you and your thoughts. Yeah. So being around other people, it always like how do you get around other people Yeah. That are like minded that can, like, where you guys can uplift each other. Yeah. Spot

Colin Snowballon. Right? My journey. Right? When I was in corporate America and I was, you know, vice president of business development at a, uh, you know, an agency that helped brands in the ecommerce world, I was talking to, know, how many meetings a day was I in internally versus how many people was I meeting on a Zoom call for the first time, right? And I'm an extrovert. I get my energy from those interactions. So, you know, I was telling someone this the other day where they, you know, the age old question is like, what's a more productive day for you totally when you have a full schedule with no time to breathe, but yet you've got X, Y, and Z that you still gotta get done that's not in those meetings?

Or is it the empty day, right, where you have all the free time in the world? I know me, and I think it's different for everyone, but like I'm the guy that full calendar, that's when I'm getting most of my stuff done. Right? That full schedule keeps me accountable to my deadlines, to all the things that I have to fit in the nooks and crannies in the schedule. But I also have so much energy from talking to those people, right? And so for me, as a solopreneur now, I've been doing this for call it eight months, right? And it's been a slow grind to really decide where do I wanna spend my energy? What am I passionate about? All things that we've discussed and talked about.

I think that it's been really an opportunity for me to acknowledge I have to seek those opportunities out. Right? So whether it's, you know, next week when I'm having a day where I'm like, man, I'm just not feeling the energy. And I call my buddy Ben up. I say, hey, man, how how are things going down there at the warehouse? You know, just shoot the shit for five to ten minutes. Totally. Right? Or or or, you know, the to my to your point, the other solopreneurs, the other people that are that are paving that path on their own. Right? Like, I know that I can give them a ring and just say, you know, what's going on in your world? Absolutely. And it gets the brain going, you know, it jogs that problem solving mentality as well to hear maybe some of the issues that you're doing in your business, even though that's not my field of expertise, know, it's just like we all get to start brainstorming and thinking about

Ben Beerithose Well, sometimes you just gotta get something off your chest. Like, and there's just nobody to talk to. It's like there's something going on. It may be an issue. It may not be an issue. Yeah. It's not to the point where you wanna talk about it with any of your employees or anybody that you're doing business with. And to have that network of people to lean on where you can just have a conversation and say, hey, I'm not even asking for any help or any advice. I just wanna talk. Can you listen? And it's like, that sounds I mean, this is huge. Yeah. Yeah. There's there's a couple phenomenal

Colin Snowballstats, and I think one of them has to do with, like, seven minutes. Right? Like you just need one friend who you can talk to for seven minutes, and it can shift the mindset completely, So to your point, like you gotta build a roster of people that one, you feel comfortable and trust and you can be vulnerable with. But I think that's where so much of the growth comes from, right? Like we all have the capability internally to work through the issues. But sometimes to your point, we just need to say it out loud. We just need to start talking through it in order for everything to start to, in our own minds, you know, fall into place. Yeah. And then who are those friends that will say, hey, for you, I've got seven minutes like any fucking time. Yeah. Yeah. Middle of the night, whatever you need. Right? Yeah.

Those ride or dies. Because it's just,

Ben Beeriagain, it's it's a lonely journey. It is a very, very, very lonely journey. Yeah. If you choose to bake it that way. Yeah. But it is not a lonely journey. Entrepreneurship is not a lonely journey if you choose to let people in. Yeah. And it's really interesting because I look at the parallels of like how I like used to do things and it's like it was a lonely journey for me. Yeah. I was in the office sixteen hours a day, seven days a week. Sure. I was there with my employees but not very comfortable sharing a lot of things with them. Yeah.

Of course. Also not very comfortable sharing things with people that I was doing business with, different colleagues. Yeah. And I didn't allow myself to have the outside people. And by the way, I'm still kind of working on learning how to receive help, receive advice, receive feedback. Yeah. It's still something that, I mean, everybody's working on different things. But to be in a spot where

Colin Snowballyou have people, it's and like, I'm so grateful. It's like to have the network of people that I have now where it's like, hey, like I've got a number of people that I can call that'll have seven minutes for me any time of day. And it's like realizing it's like, entrepreneurship is only a lonely journey If you make it. If you make it a lonely journey. Yeah. That's so cool. And I think for me, you know, the early stages, it was lonely. And again, I've only, you've been at a decade. I've been at it, you know, eight months. Right? And so there's a lot of, you know, extreme opposite ends here. But for me too, I think, you know, my journey to entrepreneurship again was one that something I've always wanted to do, but the universe pushed me into doing it. Yeah. Right? I think we were talking at lunch and again, it was one of those things where, you know, I was in a corporate job and again, had done very well, you know, was making a lot of money. And, you know, that came crashing down when, you know, I eventually got fired,

And again, it was a shock and I was really proud of what I did there. And for the months leading up to that happening, I'd been in my mentor's office, my spiritual mentor and been saying, Hey, this is so heavy, right? Like, I'm making the most money I've ever made in my life right now. But I can't bring myself to write a fucking email. Right? Like, I just don't want to do it. I'm tired of it. I want to do my own thing. And so when that news flowed to me that, know, and again it was an interesting, uh, situation because it wasn't even you're fired today. It was, hey, we want you to stay on for two more weeks and then we want you to leave. Yeah. You know, come help us close one more client and then get the fuck out. Yeah. You know? And I and I think for me it was, you know, it was an opportunity to use so many of the spiritual tools that I've been trying to put into practice, right? Restriction. Okay, what do I do here? This is, you know, this is lighting a fire within me. I wanna defend myself. I don't feel this is right. I feel the injustice

of this in so many ways. But really, you know, again, I I was telling you, I went to an event later that night and I saw one of my mentors. And I said, found out I'm being fired in two weeks. And he looked me in the face with the biggest smile and said, congratulations. Right? And it was an opportunity. It's an opportunity from the universe. I've been talking about doing this for so long. I have so many things that I've wanted to do on my own. The universe has provided that path for me. And so it's been a dual prong journey for me where one, I had associated so much shame with that f word, the fired, right?

And just for whatever it is, I've never been in that situation before. I had really proud of the career I built, to grow the business that I was in charge of stewarding and to really shepherd that business to almost a two x multiple of when I came in. So for me it was, you know, this, there was so many emotions that came up through that. And it was, how do I get the emotions under control? How do I find out what's next for me, and tap into how do I help other people now that I've been through this? Right? And also come to terms with like, the firing is happening for me. Right? This there's nothing to be ashamed of here. This is you said you wanted to do this.

Ben BeeriHere's the path for it. And sometimes we just need that kick out the door Yeah. To happen in our lives. Like sometimes there's things we want that we're not willing to go and get because the current known situation is just comfortable enough Yeah. For us to not want to be uncomfortable. Yeah. And sometimes we just need that little kick out the door where it's like, get your ass out of here. Yep. And you venture into the uncomfortable and the unknown, and all of a sudden, you build the unknown into something so much greater than anything that you've ever had before. And it's like Yeah. It's almost like whatever it is that you've always wanted, but you just get to a spot where you would never have even started had you been allowed to stay in the current situation that you're in. And it just goes to say, it's like you're on your entrepreneurship journey. Yeah. You said it's eight. I mean, whether it's one day or one decade, I mean, day one is the hardest day. I mean, everything that we sit there and we think about is like, hey. We keep telling ourselves one day, one day, one day, one day, one day. Yep. Till one day we finally say day one. Yep. And when you say day one, that is the most important decision that you will ever make. Yeah. And then your path can begin. And there's something so beautiful about

Colin Snowballbeing so totally in control of your journey. Yeah. Right. And that's what entrepreneurship provides. Right. And you've been you've been through it. I've been working through it and I'm excited to be launching these projects here and they'll be launched before the end of the year. And again, even right away day one, there was the consulting business and I've been lucky to work with some amazing people. And I was able to work with people that I wouldn't have been able to help at the agency, right? When I was in the agency, there was numbers that people had to be hitting to work with us, right? And that was what would be so challenging is to you know, see a young entrepreneur who's chasing their dream coming to us for help. You don't meet our minimums, I'm sorry, I can't work with you, you know. And so I get to work with both the high powered clients who have the big budget, as well as try to pour value into these smaller brands that, know, maybe they do need someone who's more of a boutique consulting agency because they don't qualify to work or they don't have the budget to work with those, you know, flashy agencies where a lot of times you're just paying for the overhead. Yeah. You know? And so it's allowed me to to be in total control,

uh, but it also has provided an opportunity to hold myself accountable too. Sure. Right? And how amazing is that when you get to come across that entrepreneur

Ben Beeriwho's like, hey, man, like, I need you to help me drive this car. Like, I get in, like, we're pushing this thing forward, like, I don't really know where it's heading, but we just gotta start picking up some speed. Yeah. And it's like, it's cool. Like, I mean, and it's like every entrepreneur has a dream. Yeah. And they have a why as to why they're doing what they're doing. And I just have so much respect for anybody that decides to step into that journey. I'm Like what? Just I'm Yeah. Like grateful that you're share sharing your story. Like, I'm proud of you for taking that And it's like, I'm excited to see what comes up. Like, what are what's here in the days ahead. Yeah. Thank you so much. I I truly truly appreciate that. Absolutely.

Absolutely. And Colin, I am excited. It was so great to have you on today. Uh, where can where can our audience connect with you? Uh, Yeah. I think, you know,

Colin Snowballon Instagram at collinsnowball. Coming soon also at reformscorpioclub. And then, you know, via email, collin@partsoffortune.com.

Ben BeeriParts of fortune. There we go. I am a that's awesome. And Yes. I mean, I really hope that, again, just you've shared so much insight with everyone today. And, like, I'm excited for your journey going forward. Like, I mean, I don't I don't take it lightly seeing somebody embark on their entrepreneurial journey and going and chasing their dreams. Yeah. And again, one day or day one, and you chose your day one. And now you're going, you're off to the races. So Well, honored. Thank you for having me.

And, you know, again, you you putting together an incredible opportunity for people to share, be vulnerable. And I think that that's just gonna reverberate, and this will continue to grow for you as well. So I'm honored to get in, uh, and be episode ten, nine, 10, somewhere around there. It'll it'll get on there. Yeah. You're you're you're you're the first very few. So it's like one of these days, I'll be scrolling down Spotify or Apple or wherever you're Yeah. Looking at your podcast and you go, damn, like, I remember when I recorded that podcast with Ben. It's the first, it's not gonna be the last. I love it. So I love it. I love it. But yeah, guys, thanks for tuning in. I mean, was so great having Colin on today.

I'm your host Ben Beeri. You can reach me on Instagram at benbeeri, b e n b e e r I. And if you loved this episode, anything resonated with you that Colin shared, please share this episode with your friends. Give us a like. Give us a comment. We'd love to hear your feedback. Love to hear more feedback so we can get more guests on and have more great insights shared with you guys. And we'll see you on the next episode of the Authentic Journey.